Privacy Policy

Introduction

BridesBerry, operated by Brynex Apparels Pvt Ltd, registered at 37/3688A3, Harikeerthi Complex, Edapally, Ernakulam, Kerala - 682024, respects your privacy. This policy explains what personal information we collect, why we collect it, and how we protect it. By using our website or placing an order, you agree to this policy.

1. Information We Collect

• Details you give us: Your name, email, phone number, billing and delivery address, and your date of birth or wedding anniversary if you choose to share them for special celebrations or offers.
• Order details: The jewelry pieces you buy, ring or bangle sizes, order history, and returns. For high-value purchases, we may collect your PAN or Government ID where Indian law mandates it.
• Payment information: Payments are processed via encrypted, RBI-compliant third-party payment gateways (e.g., PhonePe, Razorpay). We do not store or have access to your full credit/debit card numbers, CVV, UPI PIN, or net banking passwords.
• Technical information: Your IP address, device type, operating system, browser type, pages visited, and cookies to enhance browsing stability.
• Communication: Messages, feedback, photos, or unboxing videos you send to our concierge support team for enquiries or returns.

2. How We Use Your Information

• To process and safely deliver your jewelry orders, and handle returns, replacements, and refunds.
• To verify your identity and prevent fraudulent activities, especially on high-value precious jewelry orders.
• To contact you regarding order confirmations, dispatch updates, OTP verifications, or customer support queries.
• To send curated bridal offers, new collection announcements, and styling guides (only when you have consented; you may opt out at any time).
• To maintain our website security and enhance your shopping experience.
• To fulfill statutory, legal, tax, and GST invoicing obligations under Indian law.

3. Cookies

We use essential cookies to keep you signed in, remember your cart selections, and understand how visitors explore our collections. You can choose to turn off cookies in your browser settings, though certain interactive features of the store may not function optimally as a result.

4. Who We Share Your Information With

We do not sell or rent your personal information to third parties. We share information only with:

• Courier and logistics partners (e.g., Shiprocket): To facilitate insured, OTP-verified delivery of your jewelry parcel.
• Payment gateways & banking institutions: To securely process payments and credit refunds directly.
• Operational service providers: Secure cloud infrastructure (AWS), transactional SMS, and email services operating under strict non-disclosure obligations.
• Statutory and legal authorities: When mandated by court order, Indian taxation authorities, or lawful enforcement requests.
• Business transfers: In the event of a merger, acquisition, or restructuring of Brynex Apparels Pvt Ltd, with prior notification to you.

5. How Long We Keep Your Information

We retain your personal details only as long as necessary to fulfill the services outlined above or to comply with statutory legal and tax audit periods (such as retaining tax invoices and transaction records under GST and Companies Act). Once those requirements lapse, data is permanently erased or anonymized.

6. How We Protect Your Information

We deploy industry-standard technical and procedural safeguards, including end-to-end 256-bit SSL/HTTPS encryption, role-based access restrictions, and certified payment partners. While no digital platform is invulnerable, we take every reasonable measure to protect your confidential information.

7. Your Rights

Under applicable Indian data protection principles, you may:

• Request a copy of the personal information we hold about you.
• Request correction or rectification of incomplete or inaccurate records.
• Request deletion of your non-statutory data where legal retention is not mandatory.
• Opt out of promotional communications at any time via the "unsubscribe" link or by contacting us.
• Withdraw any consent previously provided.

To exercise these rights, please email us. We verify the identity of the account holder and respond within 30 days.

8. Children's Privacy

Our website is intended exclusively for adults aged 18 or above. We do not knowingly solicit or collect data from minors. If you believe a minor has submitted personal details, please notify us immediately for swift removal.

9. Third-Party Links

Our website may link to third-party services (such as delivery tracking partners or social media platforms). We are not responsible for the privacy practices of external platforms, and we encourage you to review their respective policies.

10. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our legal obligations or operational workflows. Any revisions will be published on this page with an updated "Last Updated" date. Continued use of BridesBerry signifies your acceptance of updated terms.